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Little tweaks can have a huge impact on conversions. Here are a few ideas ready for you to A/B test:
As the ups and downs of rivals such as Nike and Under Armour show, it’s not unusual for a company that has only known growth to struggle at the first signs of stagnation, or freeze when faced with the challenge of how to reinvent itself for a more competitive environment. One long-time Lululemon employee says she could see trouble coming in 2023, pointing to a subtle shift in culture and the rise of toxic groupthink.